Design Principles
Balance:
The image is designed to be symmetrical with a dragon, representing China, on the right and Uncle sam, representing the US on the left.
The image is designed to be symmetrical with a dragon, representing China, on the right and Uncle sam, representing the US on the left.
The oil barrels are also drawn as symmetrically as possible to highly the equality of both parties without prejudice
Proportion:
The image is the proportionately the largest followed by the Headlines, then the smaller headlines
The image is the proportionately the largest followed by the Headlines, then the smaller headlines
Sequence:
Uncle Sam and the dragon will prominently be the main focus as they appear in the middle, with bright colours contrasting the white background. Following that will be the headlines which are large, bold and catchy.
Consistency:
All of The Economist issues has the same header at the top of the page, with its trademark logo spelling 'The Economist' in white over a red background.
Uncle Sam and the dragon will prominently be the main focus as they appear in the middle, with bright colours contrasting the white background. Following that will be the headlines which are large, bold and catchy.
Consistency:
All of The Economist issues has the same header at the top of the page, with its trademark logo spelling 'The Economist' in white over a red background.
Graphic Aids
Drawing illustration: Uncle Sam and the dragon are illustrated in a comic art with fresh and bright, striking colours. The dark coloured barrels in the foreground, overlapping a little of the white background, make a nice contrast of the image, making readers draw their eyes to the centre.
Format Elements
Headings:
The headlines which are large, bold and catchy are set in the middle of the page.
The headlines which are large, bold and catchy are set in the middle of the page.
Colour:
The elements of colour here are fundamentally contrasting to each other(foreground and background), making them comfortable to the eye.
The elements of colour here are fundamentally contrasting to each other(foreground and background), making them comfortable to the eye.
Typographic Devices:
The typeface used is in sans serif font in huge and bold. This clearly illustrates the importance of the text.
Whitespace:
The top half of the page is made up of whitespace to ease the eyes of the color and also to stand out from the headline. This allow increases readability and in turn contributes to the typography of the page.
The typeface used is in sans serif font in huge and bold. This clearly illustrates the importance of the text.
Whitespace:
The top half of the page is made up of whitespace to ease the eyes of the color and also to stand out from the headline. This allow increases readability and in turn contributes to the typography of the page.
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