Source: < http://home.mcafee.com/Store/Store7.aspx? >Design Principles
Alignment:
There is a clear horizontal 5 row alignment displayed - Header (Consisting of the Logo and search bar and Navigation bar), Heading, sub-heading, 1st row of products, 2nd row of products.
Proximity:
The proximity of the content is close to each other in groups.
Repetition:
The header is consistently the same on every page.
Contrast:
The contrast is good with white background and black font colour.
Design of Webpage
Weblog Usability:
This site is an official site for Mcafee products, majorly focusing on internet protection for domestic and business use.
Visual weight:
The page is set in clusters where there is 1 set of text to 1 image. This is to balance the visual weightage on the page.
White space:
The whitespace here is minimal but sufficient to allow comfortable readability.
Webtype:
the typeface used here is Arial font which is a sans serifs font. This is good for short texts and not recommended for long texts.
Navigation:
It is easy to navigate through the pages as the links are all in the header and i can return back to the home page at anytime by clicking on the logo at the header.
Scannability:
The headings and subheadings are clear and concise. High scannability with short texts and keywords in place.
Readability:
Closely linked to scannability. Due to the constituting factors as mentioned above, the page has a high readability.
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